DigiTalks

Unlocking human insights in a data-driven world

November 13th, 2018 | Westin Mina Seyahi, Dubai UAE

After the great success of the first edition of Digitalks in January 2018 and due to high demand, we're bringing Digitalks back to you this November 13th.


The second edition will focus on 'Unlocking human insights in a data-driven world' and will be the event for you to learn from the region's top experts about how to bridge the gap between data & user insights in the Middle East.

Speakers

Arash Nourkeyhani

Arash brings with him over 10 years of experience in Product and User Experience design (UX) in variety of environments, from startups to consultancies. In working with Fortune 500 clients, Arash's understanding of Digital Transformation , Product Design, Growth Strategy, and Change Management have led to the development of world-class Organisations, Products and Services.


Arash Nourkeyhani

Head of Experience Strategy and Design at RBBi

Laura Chaibi

Laura’s 20-year digital career cuts across media, telco and digital brands: Yahoo, BBC, Orange, AOL and more recently, MBC, Middle East Broadcast Center in Dubai, UAE. She is dedicated to understanding changing business and consumer behaviours that digital transformation creates.

Laura Chaibi

Head of Marketing Intelligence and Syndicate Digital at MBC

Jennifer Hoffman

Jennifer is an enthusiastic and passionate Marketing Director with nearly 15+ years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience.


Jennifer Hoffman

Director Marketing at Deepcrawl

Jad Khalil

Agency development manager at Google since 2015 focused on independent agencies in the MENA region. Jad is also the Measurement specialist of the emerging markets at Google specialized in Attribution.


Jad Khalil

Agency Development Manager at Google

Louise Blake

Originally from London, based in Dubai - she has enjoyed a colourful career in data over the past 15 years, across government, agency, big corporates and start-ups - her mission has always been the same, the use of data to enlighten and enable.


Louise Blake

Head of Data at Tajawal

Daniel Mendonça

For the last 10 years, Daniel has helped companies in Latin America, Asia and MENA to transform their business through data, analytics and digital opportunities.


Daniel Mendonça

Head of Data Intelligence at EY

Nader Bitar

Nader Bitar is the Regional Deputy GM of MMP Worldwide, the leading premium programmatic marketplace across the globe.
With several years of experience in the digital space, Nader is one of the industry experts in ad tech, programmatic, audience data, and measurement. Nader is a product driven individual with a passion in technology.


Nader Bitar

Regional Deputy GM at MMPWW & Digitalks Event Host

Zaira Lakhpatwala

Zaira Lakhpatwala is a communications professional with experience in advertising, media and publishing.
She is currently the Managing Editor of Communicate and contributes to other titles under the parent company, Mediaquest, such as Gulf Marketing Review (GMR) and AMEInfo.


Zaira Lakhpatwala

Managing Editor - Communicate at Mediaquest Corp.

Irfan Verjee

Irfan has 20 years of enterprise technology and business strategy experience with a deep-rooted passion for innovation. Prior to joining Sprinklr, Irfan led digital transformation – IoT, Mobility, NPV, Cloud - for Cisco’s global customers at Cisco under the direction of John Chambers, Cisco CEO


Irfan Verjee

VP of Strategy and Transformation at Sprinklr

Agenda

MORNING - TALKS & PANEL DISCUSSION

8:30 AM

Registration & Welcome breakfast

Meet some of the region's pioneers, thought leaders and innovators before the event starts.

9:00 AM

Naguib Toihiri - Event Organiser & Head of Marketing at RBBi.

Nader Bitar - Regional Deputy GM at MMPWW & Digitalks Event Host

Digitalks Opening Speech

9:15 Am

Arash Nourkeyhani - Head of Experience Strategy and Design at RBBi

Becoming human: Data-Driven Experiences / Experience-Centric Data

9:45 AM

Jad Khalil - Agency Development Manager at Google

Leveraging Machine Learning for Digital Marketing success

10:15 AM

Networking break (coffee)

Network with over 100 influential digital experts and speakers and enjoy snacks and refreshments.

10:45 AM

Moderator: Zaira Lakhpatwala - Managing Editor - Communicate at Mediaquest Corp.

Panel Discussion: How to leverage human insights from Data, Market Intelligence, Social Media and more!

Laura Chaibi - Head of Marketing Intelligence and Syndicate Digital Data at MBC

Louise Blake - Head of Data at Tajawal

Daniel Mendonça - Head of Data Intelligence at EY

Irfan Verjee - VP of Strategy and Transformation at Sprinklr

11:30 AM

Jennifer Hoffman - Director Marketing at Deepcrawl

What's the Business Value of Search Data?

12:00 PM

Networking break (coffee)

Network with over 100 influential digital experts and speakers and enjoy snacks and refreshments.


AFTERNOON - WORKSHOPS

2:00 PM - 4:00 PM

Matt Ford - Head of Customer Success EMEA at Deepcrawl

SEO workshop - Connect the dots between the site architecture and revenue impact for the business

After this training, you will be able to:

  • Use dash-boarding and automation to communicate the value of your SEO team's projects, and increase adoption of efficient workflows.
  • Understand how to use competitor crawling analysis for benchmarking key site performance indicators, including Site Speed performance, indexability and other factors
  • Combine various performance metrics to build a case for development prioritisation
  • Understand how to gain valuable insight from crawling to improve your site's technical health

2:00 PM - 4:00 PM

Amol Kaddam - Co-founder at RBBi

Human Experience Workshop - Using Journey Mapping to Find Insights

Learn about various methods and techniques on how to involve Human in every step of the design process and even after that. In this 2 hour workshop participants will get the basics of User Journey Mapping and how to use those insights to understand the users & how these insights can be used for various activities.


AFTERNOON - ROUND TABLES

2:00 PM - 4:00 PM

Ask an expert!

Interact with the expert of your choice and get your questions answered. Each session will consist of a 30-minute interactive discussion, up to 5 participants per session. Make sure to book beforehand in order to get your spot.


Table UX - Arash Nourkeyhani - Head of Experience Strategy and Design at RBBi

  • Inspiration vs. Data - How do we make sure that data driven design does not replace inspiration based design
  • Ontology of Data - Getting to know whats behind the Data

Table Data - Byron Gavin - Head of Data & Analytics at RBBi

  • How does a business lead a culture of data use?
  • What pillars does a business require to ensure effective execution of a data lead culture?

Table SEO : Bastian Grimm - Customer Advisory Board Member at Deepcrawl

  • How Voice Search will impact the future of Search Marketing?
  • How to make SEO & User Experience work together?

Venue

NOV 13th
2018
8:30 AM - 5:00 PM

Westin
Hotel Mina Seyahi

info@digitalksdubai.ae

+971 4454 2608

Get Directions →

FAQs

Who can attend?

Whether you are in digital marketing, designing or simply interested in learning from the region’s top digital consultants, Digitalks is the event for you! Anyone working in the digital ecosystem is welcome to attend the region’s second edition of Digitalks ever Digital Marketing conference series. Participation is limited and by invitation only

Why should I attend?

Digitalks is the MENA’s first ever digital marketing conference of its kind! Expect to meet experts and thought-leaders alike and take advantage by networking and mingling with professionals from a variety of verticals.

What's new this time?

This time, Digitalks is proud to give attendees the opportunity to book an expert to discuss any business or digital challenges they may have. Trust us, you don't want to miss this once in a lifetime opportunity!

What is the theme of the conference?

Digitalks is proud to announce ‘Unlocking human insights in a data-driven world’ as the theme of this conference.

With the increase of technical advancements, big data has been this year's hot topic. However with that, it is easy to forget the core of these developments - people. Bridging the gap between human and data has become a critical aspect to any business with an online and offline presence and startups alike. So let's end the year with ground-breaking conversations regarding the state of the industry in the Middle East.

How can I sponsor this event?

Becoming a sponsor will put your name in front of a strategic audience filled with passionate and enthusiastic thought-leaders. Please send us on info@digitalksdubai.ae and we’ll get back to you as soon as possible.

Sponsors

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