DigiTalks

The Middle East’s First Digitally-Focused Conference Series

January 24th, 2018 | Novotel WTC, Dubai, UAE

Speakers

Sofiane Haddadi

Self-motivated and hugely ambitious digital marketing professional with over ten years’ experience across the following disciplines: SEO, PPC, Retargeting, Social Media, mobile marketing, strategy, content marketing, CRM, ORM and Analytics.


Sofiane Haddadi

Head of Media at L’OREAL

Amol Kadam

For over 20 years, Amol has conceptualized, designed and managed the production of many digital projects for a wide range of clients involving online branding & strategy, usability, information architecture, interaction design and online & offline interactive media.

Amol Kadam

Co-founder at RBBi

Nabil Dabbagh

Introduced to SEO and digital marketing at a very young age, his fascination for anything digital hasn’t subsided. In fact, it wasn’t until he joined the small team at DeepCrawl that he found his true interest in enabling fellow digital marketers to improve their rankings and organic performance.


Nabil Dabbagh

Global Head of Customer Success at DeepCrawl

Heba AlSamt

With so many data sources available today that need bringing together into one place we will explore how to best get your website in order using external/internal data sources for technical SEO optimisation but also setting yourself up for the consumer and driving ROI.


Heba AlSamt

Digital Media Director of TV & Radio at DMI (Dubai Media Inc)

Murad Daniyel

Murad’s role is to help educate clients on the value of contextual experiences for consumers in today’s digital world and how the role of personalised customer experiences can help brands achieve true digital value.


Murad Daniyel

Business Development Manager at Sitecore

Jonathan Beacher

Jonathan helps data analysts and business users find deeper insights out of their data, at lightning speed.


Jonathan Beacher

Data & Analytics at Alteryx

Agenda

8:30 AM

Registration & Welcome breakfast

Meet some of the region's pioneers, thought leaders and innovators before the event starts.

9:00 Am

Naguib Toihiri - Event Organiser & Head of Marketing at RBBi

Digitalks Opening Speech

9:15 AM

Sofiane Haddadi - Head of Media at L’OREAL

Knowledge & Data Sharing in an eCommerce World

Sofiane Haddadi will discuss the difficulties associated with maintaining a constant relationship with potential customers via paid search and social ads & programmatic buying in order to leverage their strengths to increase the performance and ROI.

9:30 AM

Amol Kadam - Co-founder at RBBi

UX, Ecommerce and Middle East - Finding the right balance in this

Amol will explore how the principles and best practices of UX are critical in creating a seamless ecommerce user experience, especially in today’s crowded marketplace. And Despite the advent of newer engagement technologies, Amol will describe how the tried-and-tested fundamentals of user experience remain relevant even today.

9:45 AM

Heba AlSamt - Digital Media Director of TV & Radio at Dubai Media Inc

The state of social media for ecommerce in the MENA region

Heba AlSamt from DMI will discuss the state of social media for ecommerce in the MENA region. Her talk will also cover how the MENA population has adapted to the newer media activation trends for social media and search such as ‘Arabizi’ and its impact on today’s ecommerce landscape.

10:00 AM

Aby Sam Thomas - Editor in Chief at Entrepreneur Middle East

Panel Discussion with speakers from L'Oréal, RBBI & Dubai Media Inc.

Aby will explore more details about the topic with our speakers and the floor will be open for attendees to pose any questions they may have.

10:30 AM

Coffee break and Networking

Network with over 150 influential digital marketers and speakers and enjoy snacks and refreshments.

10:45 AM

Murad Daniyel - Business Development Manager at Sitecore

The power of context in today’s commerce world

How the power of personalization across the Omnichannel can help brands to achieve higher conversions and deliver experiences that can create customers for life.

11:00 AM

Nabil Dabbagh - Global Head of Customer Success at DeepCrawl

Your Search Universe: Links, Log Files, GSC, and Everything in Between

Nabil will talk you through the true value of crawl data and how it can help you stay on top of your site health, enhance the user journey and drive revenue. He will also explain how customers and sales can slip through the net across your digital marketing campaigns, and why using a website crawler is the best way to address this.

11:30 AM

Jonathan Beacher - Data & Analytics at Alteryx

Unlocking data silos to make eCommerce smarter

Jonathan will talk you through why brands need to look at a 360* picture of ecommerce through Analytics, the challenges that exist in making data actionable, and real life case studies of how brands are leveraging Analytics today.

11:45 AM

Aby Sam Thomas - Editor in Chief at Entrepreneur Middle East

Panel Discussion with speakers from Sitecore, DeepCrawl & Alteryx

Aby will explore more details about the topic with our speakers and the floor will be open for attendees to pose any questions they may have.

12:00 PM

Coffee break and Networking

Network with over 150 influential digital marketers and speakers and enjoy snacks and refreshments.


Workshops

2:00 PM - 4:00 PM

Amol Kadam - Co-founder at RBBi

UX Workshop - 25 seats (first come first serve!)

Involving Users in the Design Process - Design & User Testing

Learn about various methods and techniques on how to involve Users in every step of the design process and even after that. In this 2 hour workshop participants will get to try hands-on methods including Eye-tracking tools and different user research methods. Learn about Personas, User Journeys and how to gather insights from User Testing sessions.

Venue

Jan 24th
2018
8:30 AM - 12:30 PM

NOVOTEL
World Trade Center

info@digitalksdubai.ae

+971 4454 2608

Get Directions →

FAQs

Who can attend?

Whether you are in banking, designing or simply interested in learning from the region’s top digital marketers, DIGITALKS is the event for you! Anyone working in the ecommerce ecosystem is welcome to attend the region’s first ever Digital Marketing conference.

Why should I attend?

DIGITALKS is the MENA’s first ever digital marketing conference of its kind! Expect to meet experts and thought-leaders alike and take advantage by networking and mingling with professionals from a variety of verticals.

What is the conference theme?

With recent events in the region around this industry E-commerce has become a critical aspect to any business with an online presence and startups alike. So let us kick off the year with an intriguing overview of the state of the industry in the Middle East. DIGITALKS is proud to announce ‘Digital Revolution Occurring Among E-commerce Platforms’ as the theme of this conference.

How can I sponsor this event?

Becoming a sponsor will put your name in front of a strategic audience filled with passionate and enthusiastic thought-leaders. Please send us on info@digitalksdubai.ae and we’ll get back to you as soon as possible.

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